Messe Frankfurt revamps spring 2021 schedule

21 settembre 2020

As a result of the course taken by the pandemic, Messe Frankfurt
will not be holding any of its own physical trade fairs at the
Frankfurt exhibition grounds between January and March 2021. The
company is revamping its spring trade fair calendar to focus on
new synergies and new digital offerings.

Messe Frankfurt has already organised 13 large trade fairs at various
locations in China since the crisis began. Unfortunately, however, it is
not possible to hold such events in Germany at present. This is in spite
of the fact that exhibition halls are amongst the safest enclosed buildings
in which people can spend time without being subjected to an increased
risk of infection. The halls can be continuously resupplied with fresh air,
and in conjunction with the measures included in our extensive hygiene
concept, people could safely do business in person here on the Frankfurt
exhibition grounds.

However, now that it is not only governments tightening travel
restrictions, but also companies, the latest pandemic developments are
causing growing uncertainty amongst trade fair customers.

Wolfgang Marzin, President and Chief Executive Officer of Messe
Frankfurt: “It is important for our customers that we make a decision at
an early date, as it would otherwise be time for them to begin investing in
their trade fair presentations. Messe Frankfurt will continue working
closely with its customers to ensure that its decisions serve the interests
of the exhibiting industries.”

That is why Messe Frankfurt has reacted to tightened travel restrictions
by revamping its spring 2021 trade fair calendar for Frankfurt:

Heimtextil moved to 4 to 7 May 2021

Heimtextil 2021 is being moved from January to 4–7 May 2021, when it
will be taking place alongside Techtextil and Texprocess 2021 in
Frankfurt. “Much of the international home and contract textiles industry
has made it clear that they want Heimtextil 2021 to take place. Many
companies are looking to their trade fair presentations to help boost
sales following the resumption of business, and we feel that it is more
important now than ever that we satisfy this demand,” explained Detlef
Braun, Member of the Executive Board of Messe Frankfurt. “However,
the travel restrictions that have now been put in place and a renewed
rise in the number of infections simply pose too great a hurdle for our
very international event. We are working closely with our exhibitors and
the relevant authorities and doing everything we can to ensure that we
are able to hold a safe and successful Heimtextil 2021.”

The new dates offer Heimtextil the opportunity to join with these two
textile fairs to serve the entire textile value chain at the same time on the
Frankfurt exhibition grounds.

“These modalities and external conditions are equally applicable for
every industry, including the field of consumer goods as a whole,” added
Braun.

‘International Consumer Goods Show – Special Edition’ brings
together Messe Frankfurt’s consumer goods portfolio in 2021

From 17 to 20 April 2021, the Ambiente, Christmasworld and Paperworld
shows will be making a once-only appearance as a joint event in
Frankfurt am Main: the International Consumer Goods Show – Special
Edition. The physical event will be actively supplemented with digital
offerings as part of Consumer Goods Digital Days, which will also be
home to the purely digital Creativeworld, an event that is taking a oneyear
hiatus as a physical meeting place in 2021. As a result of the trade
fairs taking place simultaneously on new dates and the hybrid nature of
this event, the entire industry can look forward to beneficial new synergy
effects in the ongoing pandemic.

Increased scope: Utilisation of the Nextrade digital marketplace to
be expanded

As the first digital B2B marketplace for the Home & Living sector, the
Nextrade platform matches supply and demand for the entire industry –
creating tremendous added value for both. Ambiente, Tendence and
Nordstil have been using the portal and its ordering and data
management services since 2019. In 2021, this portal will for the first
time also be available to customers of Heimtextil, Christmasworld and
Creativeworld to extend their physical trade fair participation and allow
orders to be placed all year round. www.nextrade.market 

ISH from 22 to 26 March 2021 as an entirely digital event

ISH will be taking place as a purely digital event in 2021, with a wide
range of digital features on offer. These include exhibitor presentations
(products, information, videos, contact persons, chat functions and oneto-
one video calls), intelligent matchmaking that delivers suitable
business partners for AI-supported lead generation, live streams and ondemand
broadcasts of the supporting programme, and appointments for
online meetings with exhibitors. And all of this will be available round the
clock throughout the event, worldwide and in every time zone. More
information will be available soon.

Contact persons

Heimtextil, Techtextil, Texprocess
Thimo Schwenzfeier, Tel. +49 (0)69 7575 6291
Email: thimo.schwenzfeier@messefrankfurt.com 

Ambiente
Erdmann Kilian, Tel. +49 (0)69 7575 5871
Email: erdmann.kilian@messefrankfurt.com 

Paperworld, Christmasworld, Creativeworld
Margit Herberth, Tel. +49 (0)69 7575 6260
Email: margit.herberth@messefrankfurt.com 

ISH
Dominique Ewert, Tel. +49 (0)69 7575 6463
Email: dominique.ewert@messefrankfurt.com 

Press information and photographic material:
http://messefrankfurt.com/journalists 

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