Paperworld China 2024 kicks off on Friday with exciting trends and new offerings

14 novembre 2024

Shanghai, 14 November 2024. Paperworld China 2024 opens tomorrow at the Shanghai World Expo Exhibition & Convention Center for three days of dynamic sourcing. This year’s fair will feature over 300 exhibitors from 10 countries and regions showcasing their products across 17,000 sqm. Visitors will explore the latest trends in stationery, office supplies, hobby, and arts and craft supplies while navigating a variety of zones and areas. Key highlights include the new Playing GOODS Zone alongside returning Zakka Shop, the Journal Event and the Creative Planet workshop area. Complementing these offerings is an extensive fringe programme filled with interactive sessions, product launches, and collaborative opportunities for industry professionals.

Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, expressed her enthusiasm: “Paperworld China continues to be a vital hub for the industry. This year, we are excited to strengthen our commitment to connecting global brands with visitors from the region through direct engagement. Our consumer-focused approach allows exhibitors to showcase their products in an interactive environment, enabling them to understand preferences and trends first-hand. Simultaneously, our B2B focus facilitates valuable networking opportunities, for industry players to explore partnerships and share insights that enhance their competitive edge. The diverse range of products and our comprehensive fringe programme reflect this dual approach, aiming to inspire collaboration and drive growth within the stationery and stylish personal belongings sectors.”

Exhibitors at Paperworld China 2024 represent a wide range of countries and regions, including from Canada, China, France, Germany, Hong Kong, Israel, Japan, Korea, Taiwan, and the UK. Key domestic participants include Aton, Benstore, CJP, Chinjoo, Comix, Conda, Deli, Kinbor, M&G, Marie’s, Magi-wap, Snowhite, Superior, and VIKKO.

Quality zones and interactive areas for enhanced sourcing
Paperworld China 2024 showcases the latest industry products across diverse zones and interactive areas, catering to the sourcing needs of various buyer groups. These thoughtfully designed spaces not only reflect key industry trends but also foster meaningful exchanges. Each area presents a unique product concept, opening new avenues for business engagement.

The fair will once again feature the international brand pavilion - Twenty Pro which debuted last year and showcases prominent international brands such as Faber-Castell, King Jim, Lihit Lab, Maruman, Morning Glory, Sakura, Tombow, Uni, and Zebra. The Zakka Shop and Journal Event areas will also return, offering essential opportunities for suppliers to connect directly with the public, and gather consumer insights and immediate product feedback.

The Zakka Shop showcases a diverse range of branded products from various manufacturers, including colour pens, correction tapes, stickers, greeting cards, paper art, and desk organisers. Meanwhile, the Journal Event provides a dedicated space for suppliers to display premium calendars, planners, notebooks, and decorative accessories. It also features the A Fu Market, highlighting stylish personal belongings and scrapbooking supplies. Participants will receive expert guidance on customising their journals in innovative styles, fostering dialogue between suppliers and consumers.

Additionally, the new Playing GOODS Zone captures the rising interest in animated figures and IP drama series. This area showcases a selection of innovative IP-related accessories, offering suppliers valuable insights into trending products that resonate with fans and collectors, while facilitating more informed sourcing decisions for visitors.

Creative Planet, another highlight, serves as an interactive area hosting hands-on workshops such as paper art, calligraphy, felt wool and floating ink techniques. These sessions aim to inspire participants and enhance the overall fair experience.

Dynamic fringe programme unveils industry-leading products and highlights
With a vibrant mix of events tailored to industry needs, participants can explore fresh ideas while networking with peers. Among the highlights are specialised forums, including the Summit Forum of China’s Artist Supplies, discussing the latest tools and techniques for creative expression and the development of the China’s artist supplies industry; Flagtalk – Let’s Feel the Heartbeat of Art, elaborating how Art can elevate one’s lifestyle. Fairgoers can also participate in New Product Launch, where exhibitors unveil their latest offerings and connect with potential buyers.

The prestigious Best Stationery of China Awards (BSOC) showcase revealed ten winning entries that stand out for their achievements in the industry. These award-winning products will be on display in a designated area throughout the three-day show, providing companies with a platform to showcase their designs and innovations to a wider customer base.

Meanwhile, the China Stationery and Sporting Goods Association (CSSGA) will hold its Annual General Meeting, providing a platform for industry leaders to share insights on trends, policies, and strategic initiatives. As part of its commitment to fostering innovation, the association will also present the “Stationery” Awards, recognising outstanding contributions within the industry. Additionally, a dedicated zone will spotlight the traditional Chinese calligraphy talents of primary and secondary school students, highlighting the sector’s continued cultural heritage.

Paperworld China is organised by the China Stationery and Sporting Goods Association (CSSGA) and Messe Frankfurt (Shanghai) Co Ltd, and is the only trade fair in the domestic stationery industry that receives official support from the CSSGA, an influential national industry association in China. For more information about the show, please visit www.paperworldchina.com or email: pwc@china.messefrankfurt.com

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