Unboxing the beauty of packaging innovation at the region’s largest international trade show for the beauty and wellness industries

Dubai, UAE: Beautyworld Middle East 2024, which runs from 28 to 30 October at Dubai World Trade Centre, has been lifting the lid on the most innovative and creative packaging solutions in the hair, beauty and fragrance industries.

Offering a glimpse into premium packaging solutions, prestigepack is a space designed for Beautyworld Middle East attendees to experience a curated selection of companies demonstrating innovation, creativity and quality in packaging solutions for the beauty industry. Over 30 exhibitors from around the world including Germany’s Heinz Glas GmbH; France’s Eurotextile; and the UAE’s own Isem Bramucci Middle East group are available to meet and network with at the region’s largest international trade show for the beauty and wellness industries.

Speaking about the brand’s appearance at the show, Kapil Rathi, Country Director, Haldyn Heinz Fine Glass said: “We are manufacturers of glass bottles with a unique 400-year history. This is our fifth year of participating in Beautyworld Middle East and we find that it is an essential platform for us as we attract customers from all over the world. Our annual presence strengthens our brand recognition and generates valuable customer leads. We find that customers who visit us here don’t necessarily attend other exhibitions making Beautyworld Middle East a very important event for us.”

Making their first appearance at the show for 2024 are brands including Ceramicas from Spain and Inessens from France who can be found in the prestigepack area of Beautyworld Middle East. 

Ravi Ramchandani, Show Manager of Beautyworld Middle East, said: “Beautyworld Middle East offers the opportunity for manufacturers and brand owners to find an entire supply chain for their business. We offer a showcase for raw materials and ingredients, private label

and contract manufacturing, primary and secondary packaging,

machinery, and other solutions for the beauty industry. This year sustainability features heavily on the agenda as we aim to highlight current consumer and industry trends.”

In the Supply Chain & Services sector of Beautyworld Middle East, the exhibition’s fastest growing segment, show attendees can discover exciting new packaging solutions with creative design and pioneering technologies, as well as meeting leading producers of raw materials and compounds. Returning exhibitors displaying their products include the UAE’s All Beauty, France’s Aptar Beauty; Keystone from the USA; and Pragati Glass from India. Appearing at Beautyworld Middle East for the first time, is Pink Frogs Cosmetics - a 45-year-old Italian company specialising in the production of cosmetics for third parties.

Showcasing sustainability

This year’s show is more focussed than ever on sustainability with brands embracing greener strategies and finding solutions to supply chain and packaging issues which are kinder to the planet.

According to the Euromonitor International Voice of the Industry: Lifestyle Survey 2023 which is cited in the Beauty Matter Middle East Report 2024, 42.6% of people surveyed globally said they are looking for brands who use sustainable packing, particularly refillable, recyclable, biodegradable or compostable varieties.

The report also reveals insights from a PwC Consumer Insights survey which revealed that in the region, 71% of respondents bought items with eco-friendly packaging, and 74% checked for sustainability certification on product labels. Furthermore, according to a Kantar report, nonrecyclable packaging ranks as the top consumer concern in

the beauty and cosmetics industry in the region.

Attendees of Beautyworld Middle East can find sustainability woven into the packaging and overall branding of many of the 1,900+ exhibitors’ showcases as the topic has grown in importance all over the world.

Beautyworld Middle East Award winners for packaging categories were crowned at a spectacular ceremony at Conrad Dubai on 29^th October. Packaging was featured in two specific categories: Luxury Packaging of the Year went to Savasci Pour Homme - Junaid Jamshed and Innovative Packaging of the Year was awarded to KV Eau de Parfum Collection from KV & CO.

For more information, please visit the Beautyworld Middle East website - https://beautyworld-middle-east.ae.messefrankfurt.com/dubai/en.html

To access the Beautyworld Middle East 2024 Image library, please use this LINK.