Beautyworld announces new market report in collaboration with BeautyMatter, presenting ground-breaking insight into the Past, Present and Future of the Middle East’s beauty industry

Dubai, UAE: Beautyworld’s extensive and insightful new report, in collaboration with BeautyMatter, provides industry professionals with all-new research, core data and intelligence into the Middle East’s fast-growing beauty industry for the first time.

With the MENA (Middle East and North Africa) beauty and personal care industry currently valued at US$46 billion and projected to reach US$60 billion by 2025 according to estimations by Euromonitor, the bespoke Beautyworld x BeautyMatter 2024 Middle East Market Report offers a timely and in-depth statistical look at the evolution, development, and future growth of the region’s beauty industry.

The report uses data, intelligence and insights from industry executives and experts to distil the intricacies of consumer demographics, the driving forces behind evolving trends, and the emergence of the new beauty consumer in the region.

The data not only analyses the rising demand for beauty and wellness products in the region. it also illustrates the high potential for continued growth rate in the sector, in part driven by the Middle East’s younger and digitally connected demographic, urbanization, rising disposable incomes and a growing expat community – with insightful predictions as to market worth in the near future.

Findings on the region’s consumer demographic show that Gen Z leads the charge across MENA, with under-30-year-olds making up 55% of the population in comparison to 36% for the Organization of Economic Cooperation and Development countries. Beauty companies wanting to tap into this influential younger consumer generation must have a digitally-savvy, values-first approach, with Gen Z’s purchasing habits increasingly looking beyond pretty packaging to brands with storytelling, purpose, and unique selling points.

The report also spotlights the growing demand for A-beauty (Arab beauty) brands and products that are designed to meet the specific needs and preferences of Middle Eastern beauty consumers, as well as the impact of regional brands on a Western market, with beauty brands such as female-run Saudi-based Asteri and Omani luxury fragrance house Amouage setting their sights on both global expansion and international recognition.

Commenting on the report, Flyn Roberts, Chief Commercial Officer of Messe Frankfurt Middle East, organisers of Beautyworld said, “With Beautyworld Middle East and Beautyworld Saudi Arabia the premier industry events in the region, this report was an important collaboration with our trusted partner BeautyMatter. We hope the report sets a new industry benchmark with the goal to bring key market data and research into one place to provide the global industry with a blueprint to better understand and capitalise on the growing opportunities for both local and foreign brands in this dynamic and ever evolving region.”