Heimtextil 2022: 93 percent of guests plan to participate
01 settembre 2021
The preparations for the coming Heimtextil from 10 to 14 January 2022 are in full swing. Around 1,700 companies have so far announced their intention to exhibit at the fair. And there is great interest among Heimtextil visitors, too. In a poll conducted in June 2021, no less than 93 percent of respondents said they are interested or plan to travel to Frankfurt for Heimtextil 2022.
In other words, the sector is already raring to go and eager to return to an international setting. Personal discussions, physical product presentations and valuable inspiration – the call for an international meeting place embracing all facets of a pivotal trade fair is unmistakable.
The world’s leading trade fair for home and contract textiles is set to do justice to this yearning for interaction and inspiration in 2022, too. The main highlight is the Heimtextil Trends while other events at Heimtextil 2022, such as the Future Materials Library, Interior.Architecture.Hospitality, the service for (interior) architects and hospitality experts, the mega-subject of healthy sleep and sustainability, will provide topical content for the sector. “Our customer poll showed a clear vote in favour or retaining the programme of events and, therefore, on-site content. Almost 50 percent of visitors polled said they are in favour of this”, said Olaf Schmidt, Vice President Textiles & Textile Technologies, summarising the results.
Trends 22/23: tomorrow’s furnishing trends
The Heimtextil Trends remain the inspirational heart of the fair and participants will be able to see them live at the fair in a progressive presentation showing how the pandemic has changed our lives and, thus, the way we furnish our homes. The Heimtextil Trends 22/23 are entitled ‘Next Horizons’. The concept and presentation are the work of Anja Bisgaard Gaede and her team from Denmark’s SPOTT Trends & Business trend agency.
Digital services to supplement the trade fair
One of the results of the poll is that digital services are of particular interest to visitors from outside Europe when it comes to the Heimtextil Trends. Accordingly, supplementary digital services will round-off the spectrum of products to be seen at Heimtextil 2022 in Frankfurt. Thus, the Trend Book will be available for the first time in digital form. And, with Messe Frankfurt is also catering for the wishes of respondents with the
digital Future Materials Library (www.heimtextil.messefrankfurt.com/future). “Moreover, we aim to ensure with the aid of videos on demand and podcasts of Heimtextil tours that at least some of the trade-fair inspiration can be captured digitally and be brought to life even after the doors have closed on the physical event”, adds Olaf Schmidt.
Another digital service provided by Messe Frankfurt is the order and data-management portal Nextrade, which offers a digital 24/7 business relationship between dealers and suppliers. The first digital B2B marketplace for the home and living, the platform brings together the demand and supply sides of the whole sector digitally and thus generates substantial value added for both sides: www.nextrade.market
Travel regulations for participants
At present, participants from almost all countries can enter Germany without having to go into quarantine. The only exceptions are for travellers from high-risk areas. At all events, international participants will need proof of complete vaccination or recovery from the virus or a valid antigen test. Additionally, all participants are advised to familiarise themselves with the latest entry, testing and quarantine regulations in Germany at www.auswaertiges-amt.de/en/einreiseundaufenthalt/coronavirus.