MusicOneX @ Prolight + Sound 2025: Interactive special area celebrates its debut

‘MusicOneX’ aims to connect experts and artists from different industries and promote innovative ideas. The new special area also offers an attractive platform for companies that are directly or indirectly involved in the value creation of music.

The conceptual core of the ‘MusicOneX’ area is based on three pillars: exhibition, information and practical application. The focus is on integrated workflows and systems rather than on the presentation of individual products. The format reflects the democratisation of music production through affordable technology and artificial intelligence (AI) – a dynamic phenomenon with far-reaching effects on the music industry and consumer behaviour.

Interactive demonstrations will show how tools work seamlessly together in real-world production and performance environments, enabling progressive results. This holistic approach is designed to give the audience a comprehensive insight into the creative ecosystem of modern music and entertainment technology.

Creativity, technology and networking

The ‘MusicOneX’ format is centred around the connection between artistic creativity and technical excellence. Particular attention is paid to exchange and networking – free of genre boundaries, stereotypes or cultural barriers. The aim is to offer the trade fair participants an innovative platform for knowledge transfer and entertainment.

The Special Area in Hall 11, which covers more than 3,000 sqm, is divided into several zones. With their different thematic focuses, these areas take visitors on an immersive journey around future-oriented music solutions and applications. These include:

• Performance’: the audience can expect a wide range of modern performance styles, including body motion performance, finger drumming, turntablism and visual DJing. Live performances and competitions with top performers, as well as world champions in finger drumming and scratching, will be a particular highlight.

Product presentations will be held in interactive Q&A sessions, giving visitors the opportunity to ask questions on equal terms and benefit from the artists‘ experiences. Topics covered will include:

- Technology’: in a special area, technology will be showcased in creative ways. Topics such as biohacking and controllerism will give visitors fascinating insights into the connection between the body and technology. The exhibition shows how targeted stimuli and innovative solutions can create multisensory experiences.

- Production’: at the centre are the diverse skills that can help modern musicians advance – from music to video production. A wide range of applications, workflows and essential hardware will be presented, enabling participants to expand their creative tools.

- ‘Fusion’: professional musicians will show how traditional instruments can be expanded using software, MIDI controllers and effects units. The audience will have the opportunity to test the systems themselves on site.

• ‘Education’: in collaboration with educational institutions and experts, exciting know-how on digital and analogue trends will be shared. The focus is on the numerous career opportunities in the music and entertainment sector, as well as a variety of course content.
  
  
• Hands-On’: ‘MusicOneX’ invites visitors to become an integral part of the format. No previous musical knowledge is required – the latest technologies enable everyone to try their hand at creativity and actively contribute to the show.
  
  
• ‘Marketing’: ‘MusicOneX’ acts as a platform that provides inspiration for the development of music-based content and shows how musical fun can be used specifically to generate leads. The aim is to appeal to agencies, companies from a wide range of industries and content creators and to offer them real added value for their project work.