Frankfurt Consumer Goods Fairs 2025: New brand area and growth of strategic development fields

Everything is centered around networking: “The trio of Ambiente, Christmasworld and Creativeworld is further expanding its position as the global hub for modern lifestyles, seasonal decorations and creative products and we are starting the trade fair countdown for February 2025 with great anticipation”, says Philipp Ferger, Vice President Consumer Goods Fairs Messe Frankfurt. “The challenges in the market remain, and it is important right now to seize opportunities, to design exciting product ranges and to show the point of sale at its best. And in our global industry, all of this is only possible with resilient, robust networks”, Ferger continues. Frankfurt is the first and most important point of contact for establishing and expanding these networks and bringing them to life once a year. In this context, the leading consumer goods trade fairs further develop the successful fringe programme in the spirit of personal encounters and create even more opportunities for business success powered by strong networks.

Ambiente 2025: Development of the growth areas of hospitality and contract business

Ambiente also emphasises international networking in the growth area of hospitality. “We have expanded and internationalised the fringe programme for hoteliers and buyers. We are also offering more guided tours in 2025”, says Julia Uherek, Vice President Consumer Goods Fairs Messe Frankfurt. A definite highlight is the special presentation The Lounge as a link between hospitality, contract business and interior design. “Ambiente is the international hotspot for the global design scene, and we are delighted to have won over a fresh, exciting and unconventional designer for 2025 who integrates AI into his work. Fabian Freytag is our new Ambiente Designer 2025”, says Uherek, announcing next year's designer for the special presentation. With The Lounge - Shades of Space in Galleria 1, the award-winning designer presents inspiring style worlds for the hospitality space of tomorrow and offers visitors maximum inspiration for their business.

At the interface between contract business and hospitality, Ambiente presents the new brand area Interior Looks. For the first time, premium furniture and furnishing brands cover all areas of life and living – from sleeping, dining, living to working. “With the curated new Interior Looks area, we are creating access for high-quality interior brands to new, international buyer groups in the contract business and hospitality sectors, as well as to the specialist trade. Therefore, it is specifically located in the neighbourhood of the Office Design & Solutions product range in Hall 3.1. As the one-stop solution for the hospitality and contract business sector, we will expand this offering with an eye to the future”, Ferger says about the new area. Participating suppliers include Bielefelder Werkstätten, Christine Kroencke Interior Design, Fine Furniture, JAB Anstoetz Group, Raasch, Rodam, Scholtissek and Signet.

As usual, visitors to Ambiente Dining will meet market leaders and industry giants such as Eternum, Grestel, Pozzi Milano, Sola Switzerland, Stölzle Lausitz and Thun. In the hospitality field, Bohemia Cristal, Güral, Lav, Libbey, Nadir, Pasabahce, Rosenthal and Villeroy & Boch will be exhibiting. Crystal Bohemia, Kutahya and Noritake are returning. For Giving, Adel, A.T. Cross Company, Enesco, Factis, Legami, Trodat, Troika and Zipit will be at the start. New on board are, for example, Senz Umbrellas, Thong Yeong/Laban Pen and UK Greetings. In addition to the returnees Alessi, Kare Design, Kosta Boda, Lightmakers Light & Living and Silk-Ka, Broste Copenhagen, Eva Solo and Lambert are also taking part in Living. In the Working segment, König + Neurath, Vario Büroeinrichtung and Hey Sign will be exhibiting alongside Kühnle Waiko Büromöbel and newcomer Evoline Schulte Elektrotechnik.

Continuation of the successful fringe programme

Meta-topics such as sustainability, design & lifestyle, new work, digitalisation and the future of retail define the fringe programme. The five academies catering to the themes of Hospitality, Future of Work, Remanexpo, Conzoom Solutions and the Creative Academy at Creativeworld offer a wealth of expert knowledge on these topics.